4.5/5

  • Same-day delivery available in most areas
  • Wide selection of flowers and gifts
  • Nationwide coverage
  • Easy-to-use website
  • Support for local florists
  • Freshness guarantee
  • Limited customization options for some arrangements
  • Prices can be higher than some local florists
  • Consistency may vary slightly between different local florists
  • Limited international delivery options

Overview


  • Website:
  • Same-day delivery:
    Yes
  • Price range:
    $39.99 - $299.99
  • Which states do they operate in?:
    All 50 states
  • Product range:
    Wide variety of flowers and gifts
  • Best for:
    Last-minute gifts, special occasions

BloomsToday Flower Delivery Service Review

BloomsToday has caught my attention recently, and I’ve taken a deep dive into their offerings, quality, and service to provide you with a comprehensive review. This analysis will cover everything from their sourcing practices to customer experiences, helping you make an informed decision for your floral needs.

Gloria-sims

Expert Reviewer Verdict

BloomsToday has established itself as a reliable flower delivery service with a unique approach to the floral industry. They’ve created a network of local florists across the United States, which allows them to offer nationwide service while supporting small businesses. This model ensures that customers receive fresh, locally-crafted arrangements while benefiting from the convenience and reliability of a larger company.

Their sourcing strategy is particularly noteworthy. By partnering with local florists, BloomsToday can offer fresher flowers with a shorter time between cutting and arranging. This not only improves the quality of the bouquets but also helps reduce the carbon footprint associated with long-distance flower transportation.

Based in Haymarket, Virginia, BloomsToday has strategically positioned itself to cater to both urban and rural areas across the country. Their focus on accessibility and convenience is evident in their same-day delivery options, which are crucial for last-minute shoppers or those sending flowers for time-sensitive occasions.

From a professional standpoint, I appreciate their commitment to balancing efficiency with artisanal quality. This approach allows them to maintain consistency in their offerings while still providing the personal touch that’s often lost in large-scale operations.

Gloria Sims

Editor, FloristEmpire

Product Range

BloomsToday’s product range is extensive and well-curated. As a florist, I’m impressed by their ability to offer such a wide variety while maintaining quality standards.

Types of Arrangements

BloomsToday specializes in:

  • Traditional bouquets: Classic arrangements that never go out of style
  • Modern arrangements: Contemporary designs for those with more avant-garde tastes
  • Seasonal collections: Flowers and designs that reflect the current season
  • Luxury designs: High-end arrangements featuring premium blooms

They offer arrangements in:

  • Vases: From simple glass vases to more decorative options
  • Baskets: Rustic and charming, perfect for a homey feel
  • Boxes: Elegant and often used for rose arrangements
  • Wrapped bouquets: Great for a more natural, just-picked look

Sizes range from small desktop arrangements (perfect for office spaces) to large, statement pieces suitable for events or grand gestures. This variety ensures that customers can find something appropriate for any occasion or space.

Do They Offer Other Products Except Flowers?

Yes, BloomsToday has diversified their offerings to become a more comprehensive gift service:

  • Gourmet gift baskets: Featuring artisanal foods and treats
  • Fruit arrangements: Fresh, edible alternatives to traditional flowers
  • Chocolates and sweets: High-quality confections from reputable brands
  • Plush toys: Soft, cuddly additions to flower arrangements
  • Balloons: Festive add-ons for celebratory occasions
  • Spa gift sets: Relaxation-themed gifts for self-care

This expansion into non-floral gifts makes BloomsToday a versatile option for various gifting needs. It’s particularly useful for customers who want to combine flowers with other items for a more substantial gift.

Special Occasions

BloomsToday caters to a wide range of special occasions, demonstrating their understanding of the role flowers play in life’s moments:

  • Birthdays: Age-specific and themed arrangements
  • Anniversaries: Romantic bouquets and luxury options
  • Weddings: Bridal bouquets, centerpieces, and venue decorations
  • Sympathy and funeral arrangements: Tasteful and comforting designs
  • Get well soon: Cheerful bouquets to brighten a hospital room
  • New baby celebrations: Soft color palettes and gentle blooms
  • Holidays: Themed collections for Valentine’s Day, Mother’s Day, Christmas, etc.

Each occasion has its own curated collection, which is a time-saver for customers who might be unsure about appropriate flower choices. I particularly appreciate their sympathy collection, which offers a range of tasteful options for a difficult time.

Pricing and Payments

BloomsToday’s pricing structure is competitive within the online flower delivery market. Here’s a detailed breakdown of their pricing tiers:

Price RangeType of ArrangementWhat to Expect
$39.99 – $59.99Small bouquets and simple arrangementsGreat for desktop displays or small gestures
$60.00 – $99.99Medium-sized bouquets and standard gift basketsPerfect for most occasions, good variety of flowers
$100.00 – $149.99Large bouquets and premium arrangementsImpressive displays, often featuring premium blooms
$150.00 – $299.99Luxury designs and extensive gift collectionsShow-stopping arrangements, often including non-floral gifts

Payment options include:

  • Major credit cards (Visa, MasterCard, American Express, Discover)
  • PayPal
  • Apple Pay

From a value perspective, their mid-range offerings ($60-$150) often provide the best balance of quality and quantity. The higher-end arrangements are impressive but may be overkill for everyday occasions.

BloomsToday occasionally offers promotional codes and seasonal discounts. I recommend checking their website or subscribing to their newsletter for potential savings. They also have a rewards program, which can provide good value for frequent customers.

Customer Experience

As a florist, I pay close attention to how companies handle the customer experience. BloomsToday has implemented several features to enhance user satisfaction:

  • User-friendly website: The site is intuitive, with clear categories and a streamlined checkout process. The search function is particularly helpful for finding specific flowers or occasions.
  • Customer support: They offer phone, email, and live chat support during business hours. In my test interactions, response times were quick, and representatives were knowledgeable about products.
  • Order tracking: Customers can track their orders in real-time, which is crucial for time-sensitive deliveries. This feature helps reduce anxiety about delivery times and increases overall satisfaction.
  • Satisfaction guarantee: Their 7-day freshness guarantee is commendable. It shows confidence in their product quality and provides peace of mind to customers.
  • Mobile app: BloomsToday offers a mobile app for iOS and Android, making on-the-go ordering convenient.

Areas for improvement:

  • More detailed care instructions: While they provide basic care tips, I’d like to see more specific instructions for different flower types to help customers extend the life of their arrangements.
  • Expanded customization options: Offering more opportunities for personalization could enhance the gift-giving experience.

Delivery Details

Is Same-Day Service Available?

Yes, BloomsToday offers same-day delivery in most areas, which is a significant advantage for last-minute shoppers. Here are the key details:

  • Weekdays: Orders must be placed by 2 PM in the recipient’s time zone
  • Saturdays: Orders must be placed by 1 PM
  • Sundays: Delivery available in select areas

It’s worth noting that same-day options may be more limited than their full catalogue, so ordering in advance is recommended for specific arrangements.

Product Packaging

BloomsToday’s attention to packaging is commendable:

  • Flowers are carefully arranged and secured in water-filled containers to maintain freshness during transit.
  • Delicate blooms are protected with tissue paper and bubble wrap to prevent damage.
  • Gift items are packaged separately to avoid crushing or damaging the floral arrangement.
  • Outer boxes are sturdy and clearly labeled to ensure proper handling during delivery.

From a professional standpoint, their packaging methods align with best practices in the industry. The use of water-filled containers is particularly important for maintaining flower quality during shipping.

Delivery Area

BloomsToday’s delivery network is extensive:

  • All 50 states in the USA
  • Puerto Rico
  • Limited international delivery to select countries

Their coverage of both urban and rural areas in the US is impressive. However, their international delivery options are more limited compared to some global flower delivery services. If you’re sending flowers abroad, it’s best to check availability and options well in advance.

What do Customers Say?

Based on my research of various review platforms and customer feedback, the general consensus on BloomsToday is positive, with some areas noted for improvement:

Positive feedback:

  • Many customers praise the quality and freshness of the flowers, noting that arrangements often last longer than expected.
  • The same-day delivery option is frequently mentioned as a significant advantage, especially for last-minute gifts.
  • The variety of arrangements and add-on gifts is appreciated by customers looking for unique or comprehensive gift options.

Areas of mixed reviews:

  • Customer service receives varied feedback. While many report excellent experiences, some customers note inconsistencies in response times and issue resolution.
  • Pricing is a point of contention for some customers, with opinions split on whether the quality justifies the cost, especially when factoring in delivery fees.

Areas for improvement:

  • Some customers have reported discrepancies between the pictured arrangements and what was delivered, particularly during peak holiday periods.
  • Delivery timing can be an issue in some areas, with a small percentage of customers reporting late deliveries.

It’s important to remember that experiences can vary depending on the local florist fulfilling the order. Overall, the majority of customers seem satisfied with their BloomsToday experience, particularly those who value convenience and quality over budget considerations.

Brand Comparison: BloomsToday vs Enjoy Flowers

FeatureBloomsTodayEnjoy Flowers
Cost EffectiveYesYes (subscription model)
Faster DeliveryYes (same-day available)No (subscription-based)
Wide VarietyYesLimited (focus on curated collections)
International DeliveryLimitedNo
Subscription OptionNoYes
SourcingLocal florist networkDirect from farms

While both companies offer high-quality floral services, they cater to different needs:

BloomsToday excels in providing a wide variety of arrangements for immediate or scheduled delivery. Their partnership with local florists allows for same-day service and supports local businesses. This model is ideal for customers seeking specific arrangements for special occasions or last-minute gifts.

Enjoy Flowers, on the other hand, operates on a subscription model, delivering curated bouquets directly from farms on a regular schedule. They focus on providing a continuous supply of fresh flowers to customers who enjoy having blooms in their homes regularly. Their direct-from-farm model can result in very fresh flowers, but doesn’t offer the immediacy or variety of BloomsToday.

BloomsToday is more versatile for one-time purchases and specific occasion-based ordering, while Enjoy Flowers is better suited for flower enthusiasts who want a regular supply of fresh blooms without having to place individual orders.

Verdict: Is BloomsToday a Good Flower Delivery Service?

After thorough examination and considering my decade of experience in the floral industry, I can confidently say that BloomsToday is a reliable and high-quality flower delivery service.

Key strengths:

  1. Extensive network of local florists ensuring fresh, professionally arranged flowers
  2. Wide variety of arrangements and gifts suitable for numerous occasions
  3. Same-day delivery option in most areas, crucial for last-minute needs
  4. User-friendly website and mobile app for convenient ordering
  5. Commitment to supporting local florists while providing nationwide service

Considerations:

  1. Pricing may be higher than some local florists, reflecting the convenience and reliability of the service
  2. Limited customization options for some arrangements
  3. Consistency may vary slightly between different local florists

BloomsToday stands out for its balance of national reach and local touch. Their model of partnering with local florists not only supports small businesses but also ensures a level of freshness and quality that’s hard to achieve with centralized distribution.

For customers seeking last-minute gifts, special occasion flowers, or those who value the combination of online convenience and local craftsmanship, BloomsToday is an excellent choice. Their same-day delivery option is particularly valuable for time-sensitive occasions.

However, for extremely budget-conscious shoppers or those looking for highly customized arrangements, exploring local florist options directly might be worth considering.

In conclusion, BloomsToday offers a solid, reliable service that meets the needs of most flower-sending occasions. While it may not be the cheapest option available, the quality, convenience, and reliability they offer provide good value for most customers. As with any flower delivery service, I recommend considering your specific needs, budget, and delivery timeframe when deciding if BloomsToday is the right choice for your floral gifting needs.

FAQ

What floral arrangement does BloomsToday specialize in?

What locations do BloomsToday cater to?

Is it possible to customize my order at BloomsToday?

Does BloomsToday provide same-day flower delivery?

How is the customer support at BloomsToday?

Is there a refund policy at BloomsToday?

Gloria-sims
Author Gloria Sims

Gloria Sims grew up surrounded by flowers in beautiful Asheville, North Carolina.  Now 38, she’s spent over 15 years as a professional florist.  Gloria just loves flowers – she learned all about them from her grandma as a little girl.  After studying Horticulture in college, Gloria worked in some really nice flower shops.  Her creative arrangements and great relationships with customers made her a popular florist around town, and in 2023 Gloria decided to combine her passion for writing with her knowledge of flowers.  She started a website, FloristEmpire. com, to share tips on flower delivery, floral design and plant care.  Through the site, Gloria hopes to spread her enthusiasm for flowers with everyone.